Case Study · Salesforce & CRM

Salesforce CPQ — Complex B2B product configuration

Salesforce · CPQ · NetSuite Integration · B2B Quote-to-Order · Pricing Automation

The challenge

Complex products, slow quotes.

Complex product model & discounting

Very complex B2B product model and discounting requirements — difficult to introduce new products and bundles.

Quote revision inconsistencies

Quote revisions and in-flight modifications created data inconsistencies and downstream fulfillment errors.

Long lead-to-quote / quote-to-order cycles

Extended cycle times impacted product availability and customer satisfaction.

No seamless CRM + ERP integration

Lack of integration between Salesforce CRM and NetSuite limited cross-selling and upselling intelligence.

What we built

CPQ with CRM + ERP integration.

Salesforce CPQ implementation

Implemented and customized out-of-the-box CPQ integrated with Salesforce CRM, NetSuite, and other systems.

Complex product configuration

Enabled complex product configurations with advanced pricing, discounting strategies, and bundle management.

Quote-to-order automation

Enhanced efficiency in quote management, order processing, renewals, and subscriptions with automation.

CRM + ERP integration

Seamless integration with NetSuite and Salesforce CRM enhancing cross-selling and upselling opportunities.

Results

Quantified outcomes.

Pricing flex

Rapid product introduction and pricing adjustment.

Data consistent

Reduced quote inconsistencies via advanced CPQ.

Faster Q-to-O

Streamlined quote-to-order cutting cycle time.

Improved sales

Better cross/upselling via CRM integration.

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