Case Study · Salesforce & CRM

Customer 360 — Salesforce & NetSuite integration for customer lifecycle

Salesforce · NetSuite · Customer Lifecycle · Case Resolution · Data Unification

The challenge

Siloed customer data.

Siloed customer data

Challenges extracting and merging customer data from Salesforce and NetSuite — poor journey visibility.

High case resolution times

Lack of a unified view forced support teams to context-switch between systems, extending resolution time.

Scaling difficulties

Difficulty scaling and reusing customer data effectively across a growing customer base.

No unified customer interface

No single interface for support teams to view the complete customer lifecycle from opportunity to invoice.

What we built

One unified Customer 360.

Cross-system remote site

Created a new remote site in Salesforce for cross-system connectivity between Salesforce and NetSuite.

Customer 360 Visualforce page

Designed a Visualforce page providing the unified Customer 360 interface consolidating all lifecycle data.

Bidirectional data integration

Integrated data flows between Salesforce and NetSuite bidirectionally for real-time sync.

Unified customer UI components

Developed UI components surfacing financial, order, and support data in one screen.

Results

Quantified outcomes.

Unified

Salesforce + NetSuite customer data in one dashboard.

Scalable

Enhanced usability of customer data organization-wide.

Faster

Case resolution via streamlined data access.

Efficient

Improved operations via better data management.

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