FMCG · PJP Optimization · Geolocation Analytics · Sales Route Planning
Sales force routes were not optimized for market coverage while adhering to travel constraints and time windows.
Permanent Journey Plans (PJPs) were created manually without integrating geolocation or performance analytics.
No structured mechanism to track PJP adherence or correlate routing decisions with sales uplift.
Inaccurate sales visit data collected through legacy processes — without structured field tracking tools.
Developed tailored PJPs for optimal sales routes, balancing comprehensive market coverage with travel constraints.
Integrated geolocation data with historical performance analytics for data-backed route planning.
Advanced dashboards correlated PJP adherence with sales uplift metrics for continuous improvement.
Captured accurate sales visit data through custom web applications and employee chatbots in the field.
Resource use via data-driven journey planning.
Data enhancing investment decision reliability.
Market monitoring enabling timely strategic decisions.
Route reviews with up-to-date territory insights.